By: Albert D. Ritzhaupt


At the end of this chapter, you will be able to:

Instructional Design Profession

Instructional design is a field concerned with the analysis, design, development, implementation, and evaluation of instructional experiences designed to make the acquisition of knowledge and skills more efficient and effective. As instructional design continues to advance as a discipline and field of endeavor, novice professionals are in need of freely available resources to equip themselves with the knowledge and skills to be successful in practice. ADDIE Explained is designed for this purpose.  Individuals interested in pursuing a career in instructional design will benefit from reading this eBook.

Instructional designers are professionals that focus on the analysis, design, development, implementation, and evaluation of instruction in a wide-variety of settings ranging from military to healthcare to higher education to K-12 environments. Instructional designers are equipped with contemporary learning theories and processes and procedures that will assist with successful learning experiences for all types of learners. Figure 1 illustrate the various components of the ADDIE model, which is a generic prescription for instructional design.You might notice that the process of instructional design is both cyclical and iterative.

ADDIE model
Figure 1. Generic illustration of ADDIE model.

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Chapter Organization and Resources

Each chapter in ADDIE Explained provides a comprehensive overview of the method and processes surrounding contemporary instructional design practice. Further, each chapter provides clear learning objectives, easy to read content with relevant graphics, individual assignments, discussion questions, interactive end-of-chapter quizzes, and a component to a larger group project that could be implemented by an instructor teaching instructional design. The book is organized into five chapters surrounding the ADDIE model:
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eBook Development Process

This eBook was created as part of the Fall 2014 Advanced Instructional Design Course at the University of Florida. Students in the class participated in the writing of each of the chapters in teams of two to three, along with the activities found at the end of each chapter. The student biographies can be found on the Author Credits page. Additionally, each chapter underwent two rounds of a peer-review process intended to improve the chapter learning outcomes. After all materials were developed, the instructor created a site to host the eBook using a combination of HTML, CSS, and JavaScript. All contributors are students in the Educational Technology program at the University of Florida (see Figure 2).

UF Educational Technology Program

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Contact Information

Should you have any questions or concerns regarding ADDIE Explained, please direct your questions to the following contact information:

Albert D. Ritzhaupt, Ph.D., PMP
Associate Professor, Educational Technology
School of Teaching and Learning
College of Education
University of Florida
2423 Norman Hall (Office: G518)
PO BOX 117048
Gainesville, FL  32611
Office Phone: (352) 273-4180
Cell Phone: (904) 859-9799
Fax: (352) 392-9193

Thank you and enjoy the eBook!
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